Bozoma Saint John takes the reign at Uber. It’s funny how things change. Things can flip around at the drop of a hat. Just a few months ago people of color and many women were not so happy with Uber. The hashtag #deleteUber was all over the internet. During the protest against the Trump Muslim Ban Uber chose to allow its drivers to pick up passengers stranded in airports across the country.
Bozoma Saint John, Uber’s newly chosen Chief Brand Officer should add a refreshing take on Uber’s work environment and culure. The former Uber engineer blogged about outright sexual harassment in the Uber workplace towards women.
Bozoma Saint John takes the reign at Uber and she will no longer be in her role in global consumer marketing at Apple. Bozoma was already the head of music and entertainment marketing at Pepisco Co. While at Pepsi she struck a $50 million sponsorship deal with Beyonce.
“Boz has a long track record of successfully creating emotional connections between people and the products they love,” Uber CEO Travis Kalanick said in a statement to Fortune. “Her creativity and deep understanding of consumers will allow us to build the same love and appreciation for Uber’s brand as we’ve built for Uber’s service.”
Bozoma Saint John, who was born in Ghana will also reflect on the company’s efforts toward diversity. Women in leadership account for 22% of Uber’s employee base, and Uber reports that no Black or Hispanic employees hold leadership positions on the technical side. “This clearly has to change—a diversity of backgrounds and experience is important at every level,” the company said in a March report.
While recovering from work place scrutiny with their company, Bozoma Saint John takes the reign at Uber, along with another newly hired female exec. . Harvard Business School Professor Frances Frei now serves as the senior vice present for leadership and strategy.
Uber Technologies Inc., has been criticized for having a workplace hostile to women. Hopefully, with these two women being placed in key positions this will turn the company’s reputation around.